Does REI Sell Lululemon Products?
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Have you ever found yourself wandering the aisles of REI thinking, ‘I wonder if they sell Lululemon here?’ It’s a common question for those of us who love hitting the trails just as much as we love hitting the yoga mat. Today, let’s dive into that query and uncover the truth behind REI and Lululemon.
So, does REI sell Lululemon products? Let’s get to the bottom of this sporty mystery!
The Short Answer
Unfortunately, no, REI does not carry Lululemon products. While both brands are giants in the world of outdoor and fitness apparel, they operate in different niches within this market.
REI focuses on a wide range of outdoor gear, including camping, hiking, biking, and general outdoor equipment. Although they offer clothing for active lifestyles, their brand selection is more geared towards outdoor adventure rather than specialized yoga or fitness attire like Lululemon’s.
Why Doesn’t REI Sell Lululemon?
Lululemon is known for its high-quality, technical yoga and fitness apparel, which comes with a premium price tag. Their strategy primarily targets direct sales through their own retail stores and online platform, allowing for a focused brand experience. This means they typically don’t distribute widely through third-party retailers, especially those not exclusively dedicated to yoga or fitness, like REI.
Moreover, REI and Lululemon target slightly different demographics. While there is overlap among customers interested in a fit and active lifestyle, REI’s audience leans more towards outdoor adventurers, and Lululemon’s towards individuals looking for premium athletic wear for yoga, running, and other sweaty pursuits.
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