How Can Lululemon Be Successful in Men’s Wear?
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Ever wondered how a brand famous for yoga pants can win over the men’s market? Today, we’re diving into how Lululemon can become a hit in men’s wear.
Lululemon, a powerhouse in women’s activewear, is setting its sights on dominating the men’s market. But how exactly can they achieve success? Let’s find out.
Expanding Beyond Yoga Pants
For Lululemon to succeed in men’s wear, they need to broaden their horizons beyond yoga gear. Think more in terms of training shorts, running tights, and versatile athletic tops that cater to a man’s active lifestyle.
By focusing on high-quality materials and innovative designs that support workouts and everyday activities, Lululemon can attract men looking for premium athleisure wear. Plus, expanding their range to include more sizes and styles will welcome a wider audience.
Targeting the Active Man
If Lululemon wants to win over men, they need to speak their language. This means marketing that highlights strength, endurance, and the spirit of adventure. Showcasing real-life success stories of men who embrace an active lifestyle can inspire others to join the Lululemon community.
Beyond marketing, creating a community around fitness, wellness, and personal achievement can make Lululemon a go-to brand for men seeking more than just clothes but a lifestyle.
Winning with Lululemon and Playbite
Imagine earning awesome rewards while having fun playing games. That’s what Playbite offers! Plus, guess what? You can even score official Lululemon Gift Cards on Playbite. It’s perfect for grabbing that premium activewear you’ve been eyeing.
By downloading the Playbite app, not only do you get to enjoy countless entertaining games, but you also stand a chance to win Lululemon gear for your active pursuits. It’s a win-win for your wardrobe and your wallet!
In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!
Join Playbite today!
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