How Did the Owner of Lululemon Come Up With the Name?

Ever wondered how the trendy brand Lululemon got its unique name? You’re not alone! Let’s dive into the backstory of this famous activewear brand’s name.

So, let’s get to the bottom of this: How did the owner of Lululemon come up with such a catchy and memorable name?

A playful twist of letters

The name Lululemon is the result of a playful brainstorming session. The founder wanted a name that was fun to say and might stick in people’s minds because of its unusual combination of letters.

Why Lululemon? The founder believed that including many L’s in the brand name would make it sound more appealing and memorable to the English-speaking demographic, which was their primary target market at the time. It’s a name that rolls off the tongue and embodies the playful yet sophisticated essence of the brand.

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