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How Do Allocations Work at Lululemon?

How Do Allocations Work at Lululemon?
Stu Feldt

Last updated

Ever found yourself wondering how Lululemon decides who gets their hands on their premium yoga pants? You’re not alone! Let’s dive into how allocations work at Lululemon.

If you’ve asked yourself, “How do allocations work at Lululemon?”, you’re asking about how they distribute their high-demand, premium activewear to customers and stores.

The Basics of Lululemon Allocations

Lululemon uses a sophisticated system to decide who gets what. This system takes into account demand, location, and inventory levels. But there’s a bit more to it than just that.

When a new product drops, Lululemon looks at past sales data and current trends to predict which stores and regions will sell the most. They then allocate stock accordingly, ensuring popular items are available where they’re most wanted. This means if you’re in a yoga-crazy city, chances are you’ll see the latest gear in your local Lululemon store.

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