How Selena Gomez Built the Rare Beauty Brand

Ever wondered how Selena Gomez turned her vision into the booming makeup brand Rare Beauty? Let’s dive into the story behind its creation.

Today, we’re exploring how Selena Gomez built Rare Beauty from the ground up, creating a makeup brand that’s all about celebrating individuality.

The Birth of Rare Beauty

In 2019, Selena Gomez launched Rare Beauty, a makeup brand inspired by the idea that everyone is unique. She wanted to create products that help people feel good about themselves, without hiding who they are.

Rare Beauty stands out because it’s vegan and cruelty-free. Selena also made sure her brand would help others by donating 1% of sales to mental health initiatives. This commitment makes customers feel good inside and out.

The Secret Sauce: Inclusivity and Social Media

Rare Beauty quickly became a favorite among makeup lovers, especially Gen Z. It’s not just the quality of the products but how the brand connects with its audience. By using models and influencers from various backgrounds, Rare Beauty sends a powerful message of inclusivity.

With Selena Gomez herself leading the charge, the brand leveraged social media to reach millions. Rare Beauty’s impressive online presence on platforms like Instagram and TikTok has been key to its success.

Win Rare Beauty Products with Playbite

Imagine getting your hands on Rare Beauty’s top-notch makeup without spending a dime. With Playbite, you can! Playbite is a fun app where you play casual games to earn rewards. Yes, you read that right. You can win official Rare Beauty eGift Cards and indulge in Selena Gomez’s makeup line!

Why wait? Download the Playbite app now and start playing. Who knows? Your next makeup haul could be on us. Play, win, and shine with Rare Beauty.

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!