Is Rare Beauty Considered a Luxury Brand?

Ever wondered if Rare Beauty falls into the category of luxury brands? Let’s dive into this question and discover what makes a brand ‘luxury’ and where Rare Beauty stands.

Is Rare Beauty a name that pops up when thinking about luxury makeup brands? This is a question that’s been floating around, and we’re here to clear it up.

Short Answer: Not Quite a Luxury Brand

Rare Beauty by Selena Gomez is not typically classified as a luxury brand. Instead, it occupies a unique space in the beauty industry that bridges high-quality products with accessibility and inclusivity.

While Rare Beauty offers premium products, its mission to challenge unrealistic beauty standards and its focus on mental health initiatives set it apart from traditional luxury brands. Rare Beauty aims to be relatable and accessible to a wide audience, especially targeting younger generations with its positive message and reasonable price points.

How Does This Tie Back to Playbite?

Speaking of winning, Playbite offers a fun and unique way to dip your toes into the world of Rare Beauty. How? By playing casual mobile games on Playbite, you can earn rewards, including official Rare Beauty eGift Cards! It’s the perfect win-win situation: enjoy gaming and potentially treat yourself to some Rare Beauty goodies. Why not download the Playbite app now and start earning towards your next makeup haul?

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!