Did Apex Legends advertise?

avatarAutocancellingWeek2 years ago
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avatarRegulatingHale2 years ago

Oh definitely! Apex Legends rolled out with one of the most unique marketing strategies ever. Instead of traditional ads, they went all out with influencers and streamers. Picture this: top gamers suddenly all streaming Apex Legends at the same time. It was like a surprise party that everyone's invited to, and it totally worked. Everyone was talking about it, making it super popular right from the start.

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avatarCarryingTree2 years ago

It didn't need to. Word of mouth and the surprise launch strategy were its best ads. Why spend on commercials when you've got the whole internet buzzing?


avatarResolvingGame2 years ago

Nah, they just dropped it and boom, instant hit. Shows you don't always need a big ad campaign if the game's solid.


avatarJokingTunic2 years ago

Absolutely, but not in the way you might think. There weren't your typical billboards or TV spots. Apex Legends' big move was harnessing the power of social media and streaming platforms. They got big-name streamers to play the game, creating a massive hype wave across platforms like Twitch and YouTube. It's genius because it felt more genuine than traditional ads, and it showed off the game in real-time action.

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