What Does Rare Beauty Mean? Unpacking Selena Gomez’s Makeup Brand
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Ever wondered, ‘what does Rare Beauty mean?’ You’re not the only one! Let’s dive into what makes Rare Beauty, the makeup brand founded by Selena Gomez, stand out in the beauty world.
What exactly is behind the name Rare Beauty? It’s all about celebrating individuality and breaking free from unrealistic beauty standards. But let’s get more into the details.
Meaning Behind Rare Beauty
Rare Beauty isn’t just another makeup line. It’s a brand with a powerful message. Founded by Selena Gomez in 2019, Rare Beauty aims to challenge and redefine beauty norms. It’s all about celebrating what makes each of us unique.
Beyond its mission, Rare Beauty stands out for being vegan and cruelty-free. They also donate 1% of gross sales to support mental health initiatives. This aligns perfectly with their mission and connects deeply with customers who care about these causes.
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