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What Does Rare Beauty Mean? Unpacking Selena Gomez’s Makeup Brand

What Does Rare Beauty Mean? Unpacking Selena Gomez’s Makeup Brand
Jessica Ferguson

Last updated

Ever wondered, ‘what does Rare Beauty mean?’ You’re not the only one! Let’s dive into what makes Rare Beauty, the makeup brand founded by Selena Gomez, stand out in the beauty world.

What exactly is behind the name Rare Beauty? It’s all about celebrating individuality and breaking free from unrealistic beauty standards. But let’s get more into the details.

Meaning Behind Rare Beauty

Rare Beauty isn’t just another makeup line. It’s a brand with a powerful message. Founded by Selena Gomez in 2019, Rare Beauty aims to challenge and redefine beauty norms. It’s all about celebrating what makes each of us unique.

Beyond its mission, Rare Beauty stands out for being vegan and cruelty-free. They also donate 1% of gross sales to support mental health initiatives. This aligns perfectly with their mission and connects deeply with customers who care about these causes.

Make Rare Beauty Part of Your Story with Playbite

Love the sound of Rare Beauty? Imagine winning Rare Beauty products just by playing games! That’s where Playbite comes in. Our app lets you play fun mobile games and earn points. You can use these points to win official Rare Beauty eGift Cards. It’s the perfect way to add Rare Beauty to your makeup collection without spending a dime.

So why wait? Download the Playbite app now and start playing. Who knows? Your next makeup look could be courtesy of Rare Beauty, thanks to your gaming skills!

Win Rare Beauty credit by playing games on Playbite!
Win Rare Beauty credit by playing games on Playbite!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

Win Rare Beauty credit by playing games on Playbite!

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