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What Strategy Does Cinnabon Use to Keep Us Coming Back for More?

What Strategy Does Cinnabon Use to Keep Us Coming Back for More?
Jessica Ferguson

Last updated

Ever wondered why you can’t resist another sweet, heavenly bite of a Cinnabon cinnamon roll? Let’s uncover the secret strategy Cinnabon uses to make us keep coming back for more.

What special approach does Cinnabon use to maintain its delicious dominance in the world of sweet treats? We’re about to find out!

Creating an Irresistible Aroma

One key strategy Cinnabon employs is focusing on creating an irresistible aroma. Have you ever walked past a Cinnabon and found yourself drawn in by the smell alone? That’s no accident. Cinnabon places its ovens near the front of the store to ensure the scent of freshly baked cinnamon rolls wafts out, enticing passersby. This aroma marketing is a potent form of sensory branding that connects with customers on an emotional level.

Beyond just the smell, Cinnabon’s strategy includes offering high-quality, decadent treats that make it hard for anyone with a sweet tooth to resist. From their classic cinnamon rolls dripping with creamy frosting to their varied drinks and other baked goods, Cinnabon knows how to keep customers satisfied and coming back for more.

Win Cinnabon Treats While Having Fun

Speaking of coming back for more, did you know you can win official Cinnabon Gift Cards by playing casual mobile games? That’s right! With the Playbite app, not only can you have loads of fun playing games, but you can also earn rewards like Cinnabon Gift Cards to satisfy your cravings. There’s no sweeter deal than playing games and getting rewarded with your favorite treats.

Imagine enjoying an afternoon of gaming and then treating yourself to a delicious Cinnabon cinnamon roll without spending extra. All you need to do is download the Playbite app, start playing, and you’ll be on your way to earning those mouth-watering rewards. It’s a perfect combination for anyone who loves games and sweets.

Win Cinnabon gift cards by playing games on Playbite
Win Cinnabon gift cards by playing games on Playbite

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

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