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When Was Rare Beauty Founded: A Quick Dive into Its History

When Was Rare Beauty Founded: A Quick Dive into Its History
Nic Weber

Last updated

Are you curious about when Rare Beauty, the beauty brand that’s all the buzz, first sprang into existence? Let’s uncover the story behind this vegan and cruelty-free makeup sensation.

Let’s talk about the start of Rare Beauty. This brand isn’t just any makeup line; it’s a brainchild of the superstar Selena Gomez, aiming to redefine beauty standards.

The Short and Sweet Answer

Rare Beauty was brought to life in 2019. Founded by Selena Gomez, it has quickly climbed the ranks to become a beloved brand, especially among the younger crowd.

From the get-go, Rare Beauty has been more than just makeup. Offering a variety of products, they’ve also made significant impacts by supporting mental health initiatives, resonating deeply with fans and customers alike.

Why Rare Beauty Is a Big Deal

Rare Beauty isn’t just another name in the world of cosmetics. By challenging impossible beauty standards and promoting individuality, it’s earned a special place in hearts worldwide. Plus, its vegan and cruelty-free promise shows they care about more than just looks.

With Selena Gomez at the helm, Rare Beauty leverages a genuine connection with its audience. Their marketing is inclusive, featuring diverse models and influencers, thus appealing to a broad audience. It’s a brand that knows its crowd, making it no surprise that it’s a hit among Gen Z and social media enthusiasts.

Win Rare Beauty Goodies with Playbite

Here’s where things get even more exciting! You can snag some Rare Beauty treats by playing casual games on Playbite. Imagine winning official Rare Beauty eGift Cards just by having fun. Sounds like a dream, right?

Download the Playbite app today, and you could earn rewards to spend on Rare Beauty products. It’s a playful way to get your hands on top-notch makeup, all while enjoying some gaming action. Don’t miss out on this unique opportunity to combine fun and beauty!

Win Rare Beauty credit by playing games on Playbite!
Win Rare Beauty credit by playing games on Playbite!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

Win Rare Beauty credit by playing games on Playbite!

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