Who are Rare Beauty’s Competitors in the Makeup Industry?
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Ever wondered who’s competing with Rare Beauty in the vast world of makeup? You’re not alone! Rare Beauty has made quite the splash since its inception, but like any big fish in a big pond, it swims among others. Let’s dive into who these competitors are.
So, who exactly is trying to outshine Rare Beauty in the makeup game? Keep reading to find out.
Leading Competitors of Rare Beauty
Rare Beauty, founded by Selena Gomez, has quickly risen to fame with its vegan and cruelty-free products. However, it faces stiff competition from established brands like Fenty Beauty by Rihanna, Glossier, and Tarte Cosmetics. These brands also focus on inclusivity and offer a wide range of products targeting the same young, socially savvy demographic.
Fenty Beauty, in particular, is known for its wide range of foundation shades that cater to all skin tones, challenging the beauty industry’s standards right from its launch. Glossier, on the other hand, appeals to those looking for a more minimalist, skin-first approach. Tarte Cosmetics offers eco-chic and cruelty-free makeup alternatives, echoing Rare Beauty’s commitment to non-toxic beauty products.
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