Who Are the Owners of SHEIN?

Last updated
Have you ever found yourself scrolling through the vast online selection of SHEIN and wondered, “Who’s behind this fashion giant?” You’re not alone. Many of us are curious about the faces and names behind our favorite trendy and affordable clothing store.
So, let’s dive into the burning question: Who actually owns SHEIN?
The Quick Answer to Who Owns SHEIN
SHEIN is owned by a group of investors and its founder, Xu Yangtian, also known as Chris Xu. Founded in 2008 in Nanjing, China, SHEIN began its journey under the name ZZKKO before rebranding and taking the fast fashion world by storm.
Chris Xu, with a keen eye for e-commerce potential in the fashion industry, has grown SHEIN from a small, niche outfit into a global phenomenon. The company’s swift rise is backed by a consortium of international investors who believed in Xu’s vision, making SHEIN a classic success story of innovation meeting opportunity.
Win SHEIN Gift Cards with Playbite
Now, what if we told you that you could score some of SHEIN’s trendy pieces without even spending a penny? Yes, it’s possible with Playbite! By playing fun, casual mobile games on the Playbite app, you can earn rewards like official SHEIN Gift Cards. Imagine updating your wardrobe just by having a blast playing games. Sounds like a dream, right? Download Playbite today, and let the fun begin!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!
Join Playbite today!
The brands referenced on this page are not sponsors of the rewards or otherwise affiliated with this company. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company's website for additional terms and conditions.