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Who Created Rare Beauty? Unveiling the Genius Behind the Brand

Who Created Rare Beauty? Unveiling the Genius Behind the Brand
Diego Kafie

Last updated

Ever wondered who’s the brain behind those fabulous makeup products from Rare Beauty? Let’s dive into the story behind this popular brand.

Many ask, “Who created Rare Beauty?” and the answer leads us to an inspiring journey of beauty and empowerment.

The Mastermind Behind Rare Beauty

The genius behind Rare Beauty is none other than the multi-talented Selena Gomez. In 2019, she launched the brand with a vision not just to sell makeup but also to challenge unrealistic beauty standards and support mental health initiatives.

Rare Beauty reflects Selena’s personal journey with beauty and self-acceptance. By creating a brand that’s vegan, cruelty-free, and supportive of mental health causes, she made sure it stood for something more meaningful than just aesthetics.

Win Rare Beauty Products with Playbite

Dreaming of owning Rare Beauty products without breaking the bank? The Playbite app turns that dream into reality! Not only can you enjoy fun games, but you can also earn rewards that include official Rare Beauty eGift Cards. It’s your chance to join a community that loves gaming and beauty as much as you do.

With Playbite, not only do you get entertained, but you also get rewarded. Who knows? Your next favorite Rare Beauty product could be just a game away. Download Playbite now and start earning those rewards!

Win Rare Beauty credit by playing games on Playbite!
Win Rare Beauty credit by playing games on Playbite!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

Win Rare Beauty credit by playing games on Playbite!

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The brands referenced on this page are not sponsors of the rewards or otherwise affiliated with this company. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company's website for additional terms and conditions.