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Who Made Rare Beauty? Discover the Creative Mind Behind the Brand

Who Made Rare Beauty? Discover the Creative Mind Behind the Brand
Jessica Ferguson

Last updated

Ever wondered who’s behind the beauty brand that’s taking the world by storm? If you’re curious about Rare Beauty, you’re in the right place!

So, who actually made Rare Beauty? Let’s dive in and find out.

The Creative Genius Behind Rare Beauty

None other than the talented Selena Gomez founded Rare Beauty in 2019. That’s right, the singer and actress we all love decided to create a makeup brand that stands for more than just beauty.

Selena’s mission with Rare Beauty is to challenge unrealistic standards of beauty and celebrate what makes each of us unique. She’s all about creating products that help people feel good about themselves, without hiding what makes them special.

Why Rare Beauty Is More Than Just Makeup

Selena didn’t stop at making fabulous makeup. Rare Beauty is vegan, cruelty-free, and gives back to the community. A cool 1% of all sales go to support mental health initiatives. How awesome is that?

From foundation and lipstick to blush and highlighter, Rare Beauty offers a variety of products. But it’s not just about looking good. It’s about feeling good and doing good, too. And with Selena Gomez actively promoting the brand, you know it’s got that personal touch.

Win Rare Beauty Products with Playbite

Guess what? You can actually win Rare Beauty products while having fun! How? By playing casual mobile games on the Playbite app. That’s right – earn rewards and score official Rare Beauty eGift Cards.

So why wait? Download the Playbite app now, play some games, and you could be on your way to scoring some fabulous Rare Beauty makeup. Not only is it a blast, but you also get the chance to win beauty products that celebrate you being you.

Win Rare Beauty credit by playing games on Playbite!
Win Rare Beauty credit by playing games on Playbite!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

Win Rare Beauty credit by playing games on Playbite!

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