Who Owns Rare Beauty Cosmetics?

Have you ever wondered who’s behind the fabulous makeup brand that’s all over your feed? Let’s talk about who owns Rare Beauty Cosmetics.

If you’re curious about the brains and beauty behind Rare Beauty, you’re in the right place. We’re diving deep into the heart of this popular makeup brand.

The Short Answer: Selena Gomez

Rare Beauty is the brainchild of none other than Selena Gomez, the multi-talented singer and actress. Launched in 2019, Selena wanted to create a makeup line that celebrates individuality and challenges beauty standards.

More than just a celebrity endorsement, Selena is hands-on with Rare Beauty. She’s involved in everything from product development to marketing, ensuring that the brand remains true to its mission of promoting self-acceptance and mental health awareness. Rare Beauty donates 1% of all gross sales to support mental health initiatives, making each purchase impactful.

Win Rare Beauty Products with Playbite

Guess what? You can snag some Rare Beauty goodies without even opening your wallet! How, you ask? By jumping into the world of Playbite! Playbite is an app where you can play fun mobile games and earn rewards. One of the coolest rewards? Official Rare Beauty eGift Cards!

By downloading the Playbite app, you not only get to enjoy addictive games but also have the chance to win Rare Beauty products. It’s a win-win! So, why wait? Download Playbite today, start playing, and who knows? You could be glamming up with Rare Beauty’s amazing products soon.

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!