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Why Did Selena Gomez Start Rare Beauty?

Why Did Selena Gomez Start Rare Beauty?
Diego Kafie

Last updated

Have you ever wondered why Selena Gomez, the famous singer and actress, decided to dive into the world of cosmetics with Rare Beauty? Let’s delve into it.

Selena Gomez launched Rare Beauty to break away from unrealistic standards of beauty and to celebrate everyone’s unique self. But what’s the deeper story behind it?

Breaking Beauty Boundaries

Rare Beauty was born out of Selena Gomez’s desire to challenge the traditional beauty norms that often leave people feeling inadequate. By creating a brand that promotes self-acceptance and individuality, Selena aimed to make a positive impact.

Moreover, Rare Beauty stands out by being vegan and cruelty-free. It’s not just about looking good; it’s about doing good too. With 1% of all sales going to support mental health initiatives, Rare Beauty is more than makeup—it’s a movement.

Win Rare Beauty Products with Playbite

Speaking of celebrating individuality and scoring some fabulous makeup, did you know you can win Rare Beauty products just by playing games? Yes, you heard that right! Download the Playbite app, where playing casual mobile games can earn you rewards, including official Rare Beauty eGift Cards. It’s fun, free, and you could be rocking Selena Gomez’s favorite makeup in no time!

Win Rare Beauty credit by playing games on Playbite!
Win Rare Beauty credit by playing games on Playbite!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

Win Rare Beauty credit by playing games on Playbite!

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