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Why Did Selena Name Her Brand Rare Beauty?

Why Did Selena Name Her Brand Rare Beauty?
Tatiana Burgos

Last updated

Ever wondered why Selena Gomez chose the name ‘Rare Beauty’ for her makeup brand? Let’s dive into the magic behind the choice.

Why did Selena Gomez decide on the name ‘Rare Beauty’ for her cosmetic line?

The Essence Behind ‘Rare Beauty’

At the heart of ‘Rare Beauty’ lies a powerful message. Selena Gomez wanted her brand to challenge the beauty norms that society imposes. ‘Rare’ signifies uniqueness and the celebration of individuality. It’s all about embracing your true self, away from the pressures of perfection.

This name reflects the brand’s mission to create a space where everyone feels welcome and empowered. By choosing ‘Rare’, Selena sends a message that beauty is diverse and unique to each individual. It’s a call to love yourself as you are, embracing your rareness.

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Win Rare Beauty credit by playing games on Playbite!
Win Rare Beauty credit by playing games on Playbite!

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