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Why Did Taco Bell Discontinue the Smothered Burrito?

Why Did Taco Bell Discontinue the Smothered Burrito?
Stu Feldt

Last updated

Ever wonder why Taco Bell decided to say goodbye to the smothered burrito? Let’s unwrap the mystery behind this menu shake-up.

Taco Bell is always surprising us with new creations and sometimes, that means saying adios to old favorites like the smothered burrito. So, why did Taco Bell pull this tasty treat from their menu?

The Short Answer: Menu Revitalization

Simply put, Taco Bell discontinued the smothered burrito as part of their efforts to freshen up their menu. The fast-food industry is super competitive, and staying fresh means constantly evolving.

By trimming down classics, Taco Bell makes room for new flavors and trends. Although the smothered burrito was a hit, its retirement made way for exciting new items that keep burrito lovers coming back for more.

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