Why Did Taco Bell Get Rid of the Chihuahua?

Ever wonder why Taco Bell suddenly stopped featuring that adorable talking chihuahua in their commercials? You’re not alone! Let’s dive into the story behind the disappearance of this iconic little mascot.

So, to get to the bottom of it, we’re asking: Why did Taco Bell decide to say goodbye to their famous chihuahua?

The Short Answer

Taco Bell decided to move in a different marketing direction. The chihuahua campaign was wildly popular in the late 1990s, but by the early 2000s, Taco Bell wanted to refresh its brand image and appeal to a wider audience.

Despite the chihuahua’s popularity, Taco Bell’s sales during the period did not see the boost they expected. This led to the decision to retire the chihuahua and explore new marketing strategies that could better drive sales and resonate with a broader demographic.

How Does This Tie Back to Playbite?

Missing those Taco Bell runs with the chihuahua? While we can’t bring the mascot back, we can bring Taco Bell to you! By downloading the Playbite app, you can play fun games and earn rewards. Among those rewards? Official DoorDash and Taco Bell gift cards! That’s right, you can indulge in your Taco Bell favorites, maybe even discover some new ones, all by playing games on your phone. So why wait? Jump into the world of Playbite where fun meets flavor!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!