Why Does Cinnabon Say Not to Refrigerate Their Rolls?

Ever wondered why Cinnabon, the famous cinnamon roll bakery, advises against refrigerating their delicious rolls? Let’s dive into why keeping these treats at room temperature might just be the secret to their irresistible taste.

Cinnabon, known for its mouth-watering cinnamon rolls, has a specific care instruction that piques curiosity: Do not refrigerate. But what’s the reason behind this guideline?

The Short and Sweet Answer

The reason Cinnabon recommends not refrigerating their rolls is simple: it’s all about preserving the softness and freshness. Refrigeration can actually make the rolls hard and dry, which is the opposite of what you want in a Cinnabon cinnamon roll.

When you refrigerate baked goods like cinnamon rolls, the cold temperature affects the sugar and fats. They start to crystallize, which changes the texture, making the rolls less soft and more crumbly. To keep them just as soft and gooey as when they were first baked, it’s best to keep them at room temperature and tightly covered.

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