Why Doesn’t Ulta Carry Rare Beauty?

Have you ever wandered through the aisles of Ulta looking for Rare Beauty products, only to come up empty-handed? You’re not alone in asking, “Why doesn’t Ulta have Rare Beauty?” Let’s dive into the answer.

So, why exactly can’t you find Rare Beauty at Ulta? It’s a question that’s on the minds of many beauty enthusiasts.

The Simple Answer: Exclusive Partnerships

Rare Beauty, founded by Selena Gomez, has carved out its niche in the beauty world by not only being a vegan and cruelty-free brand but also by prioritizing mental health initiatives. However, when it comes to retail, Rare Beauty has chosen to go exclusive. This means they’ve picked specific stores to carry their products, and unfortunately, Ulta isn’t one of them.

Exclusive partnerships are quite common in the beauty industry. They help brands create a stronger presence in selected retail environments. For Rare Beauty, aligning with specific retailers helps maintain the brand’s unique image and mission. While this strategy keeps Rare Beauty from being available at Ulta, it ensures a focused distribution that aligns with the brand’s values.

Playbite: Your Gateway to Rare Beauty

Feeling a bit down because you can’t snag Rare Beauty at Ulta? Don’t worry! Playbite is here to brighten your day. By downloading the Playbite app, you enter a world where playing casual mobile games can earn you fantastic rewards, including official Rare Beauty eGift Cards. Imagine winning Rare Beauty credit just by having fun with games!

Playbite’s unique platform offers a chance to connect with brands you love, like Rare Beauty, in a playful and rewarding way. It’s an innovative approach to enjoying the products you’ve been eyeing without the traditional shopping experience. With a few taps and some gaming skill, you could be on your way to adding Rare Beauty products to your makeup collection. Ready to play and win? Download Playbite today and start your journey towards earning those coveted Rare Beauty items.

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!