Why is it called Rare Beauty?

Ever wondered why the trendy makeup brand founded by Selena Gomez in 2019 is called Rare Beauty? Let’s dive into the fascinating world behind its unique name and mission.

So, why exactly is this brand named Rare Beauty? It’s a question that’s sparked curiosity among makeup lovers and fans of Selena Gomez alike.

The Meaning Behind the Name

Rare Beauty isn’t just another name in the cosmetic world. It carries a powerful message. The brand’s name, Rare Beauty, reflects its mission to challenge unrealistic beauty standards and celebrate the individuality and uniqueness of each person. By choosing the word “Rare,” they emphasize that every person’s beauty is distinctive and worthy of celebration, just like a rare gem.

Under the leadership of Selena Gomez, Rare Beauty aims to create a community where makeup is a tool for enhancing what makes each of us unique, rather than masking our imperfections. This idea is central to the brand’s identity and product development.

Win Rare Beauty Products with Playbite

Excited about the empowering message and high-quality products of Rare Beauty? There’s an even more exciting way to dive into the world of Rare Beauty. By downloading the Playbite app, you can play fun, casual games and earn rewards. Among these rewards, you have the chance to win official Rare Beauty eGift Cards. It’s a fantastic opportunity to try out Rare Beauty products while having a blast playing games.

With Playbite, not only do you get to enjoy entertaining games, but you also step closer to owning products from a brand that celebrates beauty in all its forms. So, why wait? Download the Playbite app now and start earning towards your Rare Beauty favorites.

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!