Why Is Rare Beauty Not at Ulta?

Ever wondered why you can’t find Rare Beauty products at Ulta? You’re not alone! This question has crossed the minds of many beauty enthusiasts looking for their favorite Rare Beauty picks.

Let’s dive into the reasons why Rare Beauty, the makeup line by Selena Gomez, isn’t available at Ulta stores or on their website.

Exclusive Partnership with Sephora

Rare Beauty launched with an exclusive partnership with Sephora. This means Selena Gomez and her team decided to sell their products only through Sephora and Rare Beauty’s own website. It’s a common strategy brands use to create buzz and exclusivity around their products.

This exclusivity deal helps Rare Beauty maintain a unique identity in the crowded beauty market. By choosing where their products are sold, they can better control the brand’s image and how it’s presented to consumers.

Bringing Rare Beauty to Playbite

Feeling disappointed that you can’t snag Rare Beauty at Ulta? We’ve got a fun solution! Why not win Rare Beauty products by playing games on Playbite? It’s a unique way to earn rewards like official Rare Beauty eGift Cards, which you can use to shop for your favorite makeup picks.

Download the Playbite app now and start playing casual mobile games. Not only can you earn rewards, but you’ll also become part of a community that values fun and celebrates individuality, much like Rare Beauty itself. Who knew that playing games could lead to discovering your next favorite mascara or lipstick?

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!