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Why Isn’t Rare Beauty Available in Ulta?

Why Isn’t Rare Beauty Available in Ulta?
Nic Weber

Last updated

Have you ever wondered why you can’t find Rare Beauty products in Ulta stores? You’re not alone. It’s a question that’s crossed the minds of many beauty enthusiasts.

So, let’s dive into it: Why isn’t Rare Beauty sold at Ulta?

The Simple Answer

Rare Beauty, founded by Selena Gomez, primarily partners with Sephora for its retail distribution. This exclusivity means Rare Beauty focuses on a single major retailer rather than spreading out across multiple stores.

This strategy allows Rare Beauty to maintain a closer relationship with a retailer that aligns with its mission and values. Sephora’s reputation for promoting diversity and inclusivity matches well with Rare Beauty’s aim to challenge beauty standards and support mental health initiatives.

Connecting Rare Beauty and Playbite

Wondering how you can get your hands on Rare Beauty products without heading to Sephora? Playbite offers a fun solution! By playing casual mobile games on the Playbite app, you can earn rewards, including official Rare Beauty eGift Cards. It’s a win-win – enjoy entertaining games and earn your way to Rare Beauty’s beloved makeup products.

So, why wait? Download the Playbite app now and start playing to earn those Rare Beauty goodies. Remember, it’s not just about the rewards; it’s about the fun journey there. Get gaming and glamming with Playbite and Rare Beauty!

Win Rare Beauty credit by playing games on Playbite!
Win Rare Beauty credit by playing games on Playbite!

In case you’re wondering: Playbite simply makes money from (not super annoying) ads and (totally optional) in-app purchases. It then uses that money to reward players with really cool prizes!

Join Playbite today!

Win Rare Beauty credit by playing games on Playbite!

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