How long can Instagram Reels be?
The max length for Instagram Reels is 90 seconds now – perfect for cramming in all your creativity!
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You can make them up to 90 seconds long. Just remember, shorter can sometimes be sweeter!
90 seconds. Honestly tho, 15-30 seconds generally works best for keeping people's attention.
Speaking from experience, keeping it under 60 seconds often gets me more engagement. But yeah, 90 is the limit!
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