How to calculate engagement rate for Instagram
Count all your likes, comments, and saves, then divide by your follower count, and multiply by 100. Engagement rate = (Likes + Comments + Saves) / Followers x 100.
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Just add up all your interactions (likes, comments, shares), divide by the total followers, and multiply by 100 to get the percentage. Easy peasy!
Honestly, just use an online calculator. It's faster.
I manage my own Instagram and here's my go-to method: sum up likes, comments, and saves from a post, divide by followers, and multiply by 100. It gives you a clear engagement rate percentage for each post!
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